With the rise of urban farming, there is a major development that the world economy has witnessed. There are now more companies entering into this business and therefore the prices of these products are also getting affected.
With the integration of technology, the prices are expectedly higher than organic food products. This is the point where the line is drawn. Urban farming products become too expensive for lower class. It gives support to the idea that local and sustainable farming is not for the poor, in fact the richest ones around.
How can Urban Produce be More Affordable?
As much as it is the requirement of the society to have low priced and affordable urban produce, it is equally difficult to reduce down the prices for pretty apparent reasons. Grown Up Urban Farms in London farm fishes, greens and salads. It is a vertical farm that has buyers mainly from restaurants and food stores.
They claim to sell food products with a bigger margin to those who can afford. At the same time they are in process of growing more affordable salads and vegetables to address to the needs of local and middle class citizens in the region.
Technology and its Reach
Since urban farming is primarily based on machines which are controlled through apps and remote controls, there is integration of latest technology. This is also one reason that prices of urban produce are considerably higher than organic food products.
The CEO of Berlin’s “Infarm” a company that develops machineries of such nature says that it is very important that common users get access to the produce from urban farms. Or else, the technology may not be able to penetrate in the market further because of a lower percentage of people who can afford these products. He emphasized upon the fact that people from schools, hospitals, farms and other walks of life should find urban produce easily accessible.
The Work Force for Urban Farming
Tycho Vermeulen, the CEO of “Urban Farmers” in Switzerland puts light on a very important aspect of urban farming. He says that the work force in such industries doesn’t include people from the black race. Also the workers have a decent financial background and they are mostly middle class.
There is a need of integrating the lower middle class as well as the lower class of people in these industries for the annulment of the idea that urban farming is only for the rich ones.
Unjust Food System
According to many food industry personnel, there is inequality that prevails in most of the food industries in the world. The ones who grow food are not paid sufficiently enough which creates a sense of deprivation and of course does not allow them access to healthier and better quality food.
The CEO of “Sustainable Food Trust” says that urban food has become a field of interest for a generation. It has to be led by people who have more knowledge which mostly belong to the lower and lower middle class society. It can bring about great impacts on the society.